Industry Veterans
With A Proven

About Us

At 2nd Wave, our work is the proof of a philosophy centered on initiative, collaboration, and uncompromising excellence. We are a team of industry veterans with the reputation and expertise to deliver inspired communities. Our engagement with each step of the process ensures the quality and continuing value of every project we undertake.

More About Us

Featured Communities

Riverview, FL


Kissimmee, FL


Brandon, FL


Nashville, TN


The Team

Team of industry veterans with over $3 billion of combined development

Bruce Keene Headshot

Bruce Keene

Mark Sembler Headshot

Mark Sembler

Alissa Sieben Headshot

Alissa Sieben

Stephen Gerhard Headshot

Stephen Gerhard

Julianne Collins Headshot

Julianne Collins

Bryan Castillo Headshot

Bryan Castillo

Lauren Sembler Headshot

Lauren Sembler

Nick Romaniello Headshot

Nick Romaniello

Stan Jones Headshot

Stan Jones

Tristan Lamontagne Headshot

Tristan Lamontagne

Russell Gardiner Headshot

Russell Gardiner

Katie Morrissey Headshot

Katie Morrissey

Lorraine Triana Rueda Headshot

Lorraine Triana Rueda

Dana Monteleone Headshot

Dana Monteleone

Kiara Armengol Headshot

Kiara Armengol

Grace Motsay Headshot

Grace Motsay

As CEO of 2nd Wave Development, Bruce guides the company with a mission­-directed approach that keeps the team focused on achieving its strategic goals. His 40-year real estate career includes many facets of the apartment industry such as management, design, development, acquisition, and construction with national and regional companies. 2nd Wave is Bruce’s second venture in apartment development with the Sembler family, the first being the Ballast Point Group which developed apartments and condominiums in the 2000’s. Prior to Ballast Point, Bruce was President/Partner of Trammell Crow Residential’s Southcoast division based in Houston, TX. Prior to Trammel Crow, Bruce led the Management division for Summit Properties’ Mid Atlantic, Atlanta and Florida regions during the 1990’s.

Bruce has been involved with industry related boards and associations, both regional and nationally throughout his entire career. He graduated from The University of South Carolina with a bachelor’s degree in 1974.

Instrumental in founding 2nd Wave, Mark brings a wealth of real estate development expertise and business acumen to our day-to-day operations. He manages all facets of the business—from site selection and project design to capital structuring, construction and operations—ensuring the success of our apartment communities. Mark’s development career began with Duval Development and continued with our sister company, Blue Sky Communities. He holds a bachelor’s degree from Duke University (cum laude) and an MBA in real estate and finance from the Kellogg School of Management at Northwestern University.

As 2nd Wave’s Senior Vice President, Alissa oversees all prospective and current development projects with an eye for deal structuring, project planning, and construction oversight. Her unique background in development and law offers a competitive advantage in representing our investors’ interests. Alissa began her career in land use law, assisting clients with litigation, negotiations, and entitlements. Alissa earned her Bachelor’s degree in Entrepreneurship as well as her Juris Doctorate degree from Florida State University.

After successful sales and service leadership in the professional sports industry, Stephen now lends his passion and expertise to our real estate team—specializing in site selection and land acquisitions. Stephen earned his bachelor’s degree from Florida State University, master’s degree from the University of Florida, and MBA from the Odette School of Business at the University of Windsor, Ontario.

After leading one of Chicago’s top residential design firms, Julianne brings more than a decade of experience with large-scale residential and commercial interior design projects to her role as our director of design. Her sophisticated view of modern living has been featured in several national publications. Julianne’s keen eye for detail and collaborative approach help 2nd Wave’s vision for each community come to life in beautiful ways. She holds a Bachelor of Fine Arts in interior design and a Bachelor of Arts in art history from Florida State University.

As our VP of Finance, Bryan negotiates debt and equity for new development opportunities as well as debt placements on stabilized communities. He also manages key relationships among major lenders and investors, securing capital for 2nd Wave’s development deals. Bryan’s career includes more than 11 years of leading structured finance efforts for private equity multifamily organizations, developing finance strategies for new acquisitions, managing portfolio debt, and driving capitalization efforts for new development projects. Bryan holds a bachelor’s degree in finance and real estate from Florida State University.

As 2nd Wave’s VP of Diligence, Lauren works alongside the Senior Vice President to oversee prospective and current development projects. Lauren began her career as a commercial real estate attorney, representing developers of large commercial and residential projects in land acquisition, financing, development, and disposition. Lauren earned her bachelor’s degree from Duke University and Juris Doctor from Northwestern University School of Law (cum laude).

Nick brings an extensive background in construction experience to his role as VP of Construction. He is responsible for overseeing the planning and execution of projects in the Florida and Tennessee markets.

With over 35 years of construction experience managing development, pre-construction, operations and execution, he has successfully completed a broad array of building types and construction methods. Nick has worked on high rises, hospitals, historical theatres and universities. Prior to 2nd Wave, Nick served the last several years as Director of Construction.

Stan brings an extensive background of multi-family development and construction experience to his role as Construction Manager. He is responsible for overseeing the planning and execution of projects in the Tennessee market. With over 35 years of construction experience managing development, pre-construction, and execution, he has successfully completed more than 6,000 apartments covering a broad array of building types and construction methods. Prior to joining 2nd Wave, Stan served as a Senior Project Manager for the last 20 years.

As a Development Associate, Tristan supports all facets of development for our prospective and current communities. Tristan joined 2nd Wave in 2018 after graduating from Florida State University with a Bachelor’s degree in Finance and Real Estate. After a successful three years as a finance and acquisitions analyst, Tristan has shifted his focus to Development. Tristan’s scope of work includes due diligence of prospective sites, entitlements, design, and construction. Tristan has exposure to the entirety of 2nd Wave’s pipeline, playing a key role in supporting the success of the development team.

As 2nd Wave’s Analyst, Russell supports our acquisitions and finance efforts, playing a significant role in the underwriting and analysis of both prospective and ongoing projects. Prior to joining the 2nd Wave team, Russell worked as a Finance Manager at Allstate. Russell earned his MBA in finance from the University of Florida, where he graduated at the top of his class. He also obtained a bachelor’s degree (finance, minor in real estate) from UF, and is a member of the Florida Blue Key leadership honorary.

As 2nd Wave’s Analyst, Katie assists the acquisitions and finance leadership team by conducting market research and financial analysis for prospective and ongoing projects. She joins 2nd Wave with previous work experience in a consulting capacity, providing financial management and planning services to municipalities nationwide. Katie was born and raised in Florida and graduated from Florida State University with a bachelor’s and master’s degree in Finance.

As 2nd Wave’s Marketing Manager and with a media background in graphic and web design, Lorraine brings expertise, creativity, and passion to the team. She began her career volunteering for non-profit environmental organizations and continued developing her skills while working for city planning, construction publishing, and marketing agencies. She holds a Bachelor of Arts in Graphic Design from Universidad Taller 5, Bogotá. 

As 2nd Wave’s Administrative Assistant, Kiara plays a key part in day-to-day operations, helping our development team complete important tasks in a timely manner. Through her background as an administrator for nationwide general contractors in the construction industry, Kiara manages a variety of projects with skill and grace. Additionally, she holds OSHA 10 and Notary certifications.

As 2nd Wave’s Development Admin, Grace oversees daily office operations and makes sure the Development Team is on track. Grace has 6 years of administrative experience, planning events, social media management, and artistic projects. She has a heart for children and philanthropic causes around the area. Born and raised in Greensboro, North Carolina, she has a Bachelor of Science in Child Development Studies from East Carolina University.


News & Events

New Orlando apartments planned for busy Lake Nona corridor


A 377-unit apartment community is in the works for a fast-growing stretch of Narcoossee Road in the Lake Nona area. Tampa-based 2nd Wave Development's plans for the apartments will go before the city of Orlando's southeast town design review committee May 12. The project is slated to be built on

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Tampa developer pays $18.9M for the last multifamily site on Lake Whippoorwill


Tampa’s 2nd Wave Development paid top dollar for the last 25 acres of undeveloped land on the shore of Lake Whippoorwill, and the firm is designing an apartment community that will replicate a spa retreat experience for its tenants. 2nd Wave paid $18.985 million over five transactions for the six parcel assemblage

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PRIME Luxury Apartments, first project in Osceola to sell for over $100 million.


Birmingham-based Arlington Properties is making its Orlando market entry as the fifth multifamily developer in the popular Sunrise City mixed-use community. The developer paid $6.32 million last week for 27 acres on the north side of Osceola Parkway, across the street from Oasis at Shingle Creek, and scored construction financing to the

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$52 Million Construction Loan Secured for Antioch Apartments


A Tampa development firm has secured financing for its first project in Greater Nashville. Mark Sembler of 2nd Wave Development signed for a $51.92 million construction loan from Synovus Bank (NYSE: SNV), according to newly filed deeds. The attached address was 1500 Bell Road — 34 acres in Antioch where the

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More Apartments in the Works Near Lake Nona as Job Growth Fuels Demand


Tampa-based 2nd Wave Development is under contract to buy seven parcels with single-family homes to convert those properties into apartments and commercial space. The demand for apartments there is "incredibly strong," said apartment expert Scott Ramey, senior managing director of New York-based real estate brokerage Newmark, who isn't involved with the

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