Industry Veterans
With A Proven

About Us

At 2nd Wave, our work is the proof of a philosophy centered on initiative, collaboration, and uncompromising excellence. We are a team of industry veterans with the reputation and expertise to deliver inspired communities. Our engagement with each step of the process ensures the quality and continuing value of every project we undertake.

More About Us

Featured Communities

Riverview, FL


Kissimmee, FL


Brandon, FL


Coming Soon - Nashville, TN


The Team

Team of industry veterans with over $3 billion of combined development

Bruce Keene

Mark Sembler

Alissa Sieben

Stephen Gerhard

Russell Gardiner

Katie Morrissey

Bryan Castillo

Bryan Castillo

Lauren Sembler

Tristan Lamontagne

Hector Morales

Julianne Collins

Elle Stephan

Kiara Armengol

As CEO of 2nd Wave Development, Bruce guides the company with a mission­-directed approach that keeps the team focused on achieving its strategic goals. His 40-year real estate career includes many facets of the apartment industry such as management, design, development, acquisition, and construction with national and regional companies. 2nd Wave is Bruce’s second venture in apartment development with the Sembler family, the first being the Ballast Point Group which developed apartments and condominiums in the 2000’s. Prior to Ballast Point, Bruce was President/Partner of Trammell Crow Residential’s Southcoast division based in Houston, TX. Prior to Trammel Crow, Bruce led the Management division for Summit Properties’ Mid Atlantic, Atlanta and Florida regions during the 1990’s.

Bruce has been involved with industry related boards and associations, both regional and nationally throughout his entire career. He graduated from The University of South Carolina with a bachelor’s degree in 1974.

Instrumental in founding 2nd Wave, Mark brings a wealth of real estate development expertise and business acumen to our day-to-day operations. He manages all facets of the business—from site selection and project design to capital structuring, construction and operations—ensuring the success of our apartment communities. Mark’s development career began with Duval Development and continued with our sister company, Blue Sky Communities. He holds a bachelor’s degree from Duke University (cum laude) and an MBA in real estate and finance from the Kellogg School of Management at Northwestern University.

As 2nd Wave’s Senior Vice President, Alissa oversees all prospective and current development projects with an eye for deal structuring, project planning, and construction oversight. Her unique background in development and law offers a competitive advantage in representing our investors’ interests. Alissa began her career in land use law, assisting clients with litigation, negotiations, and entitlements. Alissa earned her Bachelor’s degree in Entrepreneurship as well as her Juris Doctorate degree from Florida State University.

After successful sales and service leadership in the professional sports industry, Stephen now lends his passion and expertise to our real estate team—specializing in site selection and land acquisitions. Stephen earned his bachelor’s degree from Florida State University, master’s degree from the University of Florida, and MBA from the Odette School of Business at the University of Windsor, Ontario.

As 2nd Wave’s Analyst, Russell supports our acquisitions and finance efforts, playing a significant role in the underwriting and analysis of both prospective and ongoing projects. Prior to joining the 2nd Wave team, Russell worked as a Finance Manager at Allstate. Russell earned his MBA in finance from the University of Florida, where he graduated at the top of his class. He also obtained a bachelor’s degree (finance, minor in real estate) from UF, and is a member of the Florida Blue Key leadership honorary.

As 2nd Wave’s Analyst, Katie assists the acquisitions and finance leadership team by conducting market research and financial analysis for prospective and ongoing projects. She joins 2nd Wave with previous work experience in a consulting capacity, providing financial management and planning services to municipalities nationwide. Katie was born and raised in Florida and graduated from Florida State University with a bachelor’s and master’s degree in Finance.

As our director of finance, Bryan negotiates debt and equity for new development opportunities as well as debt placements on stabilized communities. He also manages key relationships among major lenders and investors, securing capital for 2nd Wave’s development deals. Bryan’s career includes more than 11 years of leading structured finance efforts for private equity multifamily organizations, developing finance strategies for new acquisitions, managing portfolio debt, and driving capitalization efforts for new development projects. Bryan holds a bachelor’s degree in finance and real estate from Florida State University.

As 2nd Wave’s development manager, Lauren works alongside the Senior Vice President to oversee prospective and current development projects. Lauren began her career as a commercial real estate attorney, representing developers of large commercial and residential projects in land acquisition, financing, development, and disposition. Lauren earned her bachelor’s degree from Duke University and Juris Doctor from Northwestern University School of Law (cum laude).

As a Development Associate, Tristan supports all facets of development for our prospective and current communities. Tristan joined 2nd Wave in 2018 after graduating from Florida State University with a Bachelor’s degree in Finance and Real Estate. After a successful three years as a finance and acquisitions analyst, Tristan has shifted his focus to Development. Tristan’s scope of work includes due diligence of prospective sites, entitlements, design, and construction. Tristan has exposure to the entirety of 2nd Wave’s pipeline, playing a key role in supporting the success of the development team.

Serving as our Director of Construction, Hector plays an important role overlooking our projects. With an extensive background in Architecture, Hector graduated with a Bachelor of Science in Engineering Technology.

After leading one of Chicago’s top residential design firms, Julianne brings more than a decade of experience with large-scale residential and commercial interior design projects to her role as our director of design. Her sophisticated view of modern living has been featured in several national publications. Julianne’s keen eye for detail and collaborative approach help 2nd Wave’s vision for each community come to life in beautiful ways. She holds a Bachelor of Fine Arts in interior design and a Bachelor of Arts in art history from Florida State University.

As Senior Interior Designer, Elle brings more than a decade of experience with a multi-faceted approach to design and project management. Her dynamic vision has been developed over a wide range of projects and with clientele from commercial to luxury residential. She possesses a keen eye for current design trends and distinct details that transform space into delightful interiors. After living around the world, Elle has a deep belief in enriching the resident experience by bringing a sense of euphoria to where you live. Elle holds a Bachelor of Science in Interior Design from the Art Institute of California and a Bachelor of Arts in Global Affairs from George Mason University.

As 2nd Wave’s Administrative Assistant, Kiara plays a key part in day-to-day operations, helping our development team complete important tasks in a timely manner. Through her background as an administrator for nationwide general contractors in the construction industry, Kiara manages a variety of projects with skill and grace. Additionally, she holds OSHA 10 and Notary certifications.


News & Events

$52 Million Construction Loan Secured for Antioch Apartments


More Apartments in the Works Near Lake Nona as Job Growth Fuels Demand


Tampa-based 2nd Wave Development is under contract to buy seven parcels with single-family homes to convert those properties into apartments and commercial space. The demand for apartments there is "incredibly strong," said apartment expert Scott Ramey, senior managing director of New York-based real estate brokerage Newmark, who isn't involved with the

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2nd Wave Development Secures Tampa Apartment Project Funding


2nd Wave Development has secured a $14.2 million preferred equity investment for its 360-unit apartment complex it is building in Tampa. Pembrook Capital Management provided the capital for the property, which will be called The Asbury Apartments. Doug Wilberding with Pembrook originated the loan. When it delivers, The Asbury Apartments

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Deal Dash: Tampa developer lands in Antioch


2nd Wave Development, of Tampa, Florida, paid $3.5 million for 34 acres in Antioch. The land, at 1500 Bell Road, is poised for several hundred apartments to be developed. This appears to be 2nd Wave's first Nashville project.

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Tampa developer to break ground next week on $70M apartment complex


Tampa-based 2nd Wave Development is scheduled to break ground June 16 on Prime Orlando, 340-unit luxury apartment community in Kissimmee’s Sunrise City development. The developer, a subsidiary of Sembler Investments, bought the 11-acre site late last year for $7.5 million and received approval from Osceola County for its Site Development Plan in

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